New current writer artist and their marketing
All want to be successful, but living in the time of the bush and presenting a picture of an interesting and present society is becoming popular among the people in which the language example plays an important part in the immediate situation. Any poet-writer-writer who evaluates this kind of social situation, and if one writes today's literature according to today's generation, becomes very popular. When it comes to marketing, social media is a very big and huge platform for business communication today. There is no other platform for marketing than social media, so illustrated reporting and activism on social media by contemporary writers is indispensable in its business and marketing.
It was conventionally believed that a well written book will find its readers and succeed. However, nothing can be further from the truth. Marketing a book and generating awareness about it amongst its target audience is crucial and without it even an excellent book is doomed to obscurity. Marketing is therefore not a dirty word but a crucial ingredient for success of the book and successful authors have understood this truth.
The paths chosen for this are varied, as evident from the case studies which follow:
To market a book engage with potential target audience
For bringing out the first ever crowd-sourced love story, Doublemint Mints collaborated with author Durjoy Datta for an innovative campaign #StartSomethingNew. The author tweeted one line every day and people were invited to share their pictures which brought the featured lines alive. Winning entries were featured in the book curated by the author.
To market a book create a buzz using social media
Amish’s Shiva Trilogy is one of the fastest selling book series in the history of Indian publishing. 2.2 million copies were printed and over Rs 60 crore in sales was realised. He best exemplifies the fact that a well-written book which is well marketed can become a winner. For the next Ramchandra series about Lord Ram starting with the Scion of Ikshvaku, the author was twitterviewed (Twitter interview) by Karan Johar. This was followed by the book launch and the release of the trailer of the book on
YouTube.
YouTube.
After the success of Shiva Trilogy, Amish Tripathi launched the Ramchandra series with a well thought marketing plan. Karan Johar twitterviewed (Twitter interview) the author, which was followed by a grand book launch. The highlight of the launch was the thrilling book trailer released on Youtube that showcased a preview of the plot.
To market a book host live launch events
Harry Potter’s midnight launch parties thrilled millions of fans across the globe. The countdown to the midnight party is as exciting as the novel. This tradition has been followed for all launches of the Harry Potter books, involving trivia, games, giveaways and many other activities.
To market a book leverage social media for sneak previews
Before Westland, Savi Sharma who started out self-publishing her book would use Facebook to promote her book. She would also post lines from her book which touched an emotional cord with her friends. Now her book features regularly in top 10 fiction.
To market a book bringing the protagonist alive on social media
Author Laxmi Hariharan brought her protagonist Ruby Iyer alive before launching her fiction, The Many Lives of Ruby Iyer. She launched diaries that chronicled the protagonist’s early life for free on Amazon. Hariharan also created a Twitter handle called @RubyIyer, which the author used to express opinions on issues related to women and kids in sync with Ruby Iyer’s personality.
Also the very young writer for current era Chetan Bhagat wrote very submissive work from current peripheries all around the world is popular because he is a writer of 21st century includes the most efficient topics and substances in his work. For example Half Girlfriend, one night in call center etc.
So many film stars and actress are used to you committed kind of public stunt or for marketing. Is it right to pretend as like they are family affiliated with those kind of work which can be considered as a humanitarian. In recent time Deepika Padukone took visit at JNU 4for intolerance was happened with student so many Twitter handles and critics criticized her that it was a public stunt 2 to promote her movie "chhapaak"
So I try to be judged this kind of fake things which are basically for marketing or for money making.
In the concluding part of this blog I would like to say it with the use of so many examples of artist actors and writers we come to know that who were are with trands, automatic get chance to become famous and for be good writer so the social media helps them to make strong their marketing and impact on audience.
Also the very young writer for current era Chetan Bhagat wrote very submissive work from current peripheries all around the world is popular because he is a writer of 21st century includes the most efficient topics and substances in his work. For example Half Girlfriend, one night in call center etc.
So many film stars and actress are used to you committed kind of public stunt or for marketing. Is it right to pretend as like they are family affiliated with those kind of work which can be considered as a humanitarian. In recent time Deepika Padukone took visit at JNU 4for intolerance was happened with student so many Twitter handles and critics criticized her that it was a public stunt 2 to promote her movie "chhapaak"
So I try to be judged this kind of fake things which are basically for marketing or for money making.
In the concluding part of this blog I would like to say it with the use of so many examples of artist actors and writers we come to know that who were are with trands, automatic get chance to become famous and for be good writer so the social media helps them to make strong their marketing and impact on audience.
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